Process / discovery to evolution
Clarity before velocity. Craft throughout.
The Kurbs process keeps strategy, content, UI/UX, engineering, accessibility, performance, security, and launch decisions connected. Stages adapt to the project, but important questions are not deferred until production.
Kurbs project stages
- 01
Discover
Understand the audience, existing system, opportunity, constraints, and evidence behind the request.
Interviews / context review / risks / success criteria
- 02
Strategy
Turn the brief into a prioritized product, content, and technical direction with explicit scope boundaries.
Product model / journeys / architecture / delivery plan
- 03
Design
Resolve information hierarchy, interaction, responsive behavior, accessibility, and visual language together.
Flows / prototypes / interface system / states
- 04
Engineer
Build connected vertical slices across the interface, server, data, integrations, and operational feedback.
Frontend / backend / database / integrations
- 05
Test
Exercise critical journeys, edge cases, keyboard use, responsive layouts, security controls, and production behavior.
Automated tests / accessibility / performance / QA
- 06
Deploy
Prepare migrations, configuration, monitoring, recovery, documentation, and a controlled production release.
Build / migration / infrastructure / handover
- 07
Evolve
Use real feedback and measurable signals to improve the product without losing its original intent.
Observation / prioritization / iteration / support
Your starting point can vary
An idea, an existing product, or a complete brief can all enter the process.
The first conversation identifies which stages need the most attention and what valid work can be preserved.